Memorable Green Advisory  /  Consulting Practice

The consulting
practice.

A full-spectrum advisory engagement model with scalability at its core, combining senior operating partners with specialist disciplines across Portugal and the United States.

Core Practices

Where most
engagements begin.

Three operating disciplines anchor the practice, each built to make the business scale. Most clients enter through one of these and expand into the broader capability network as needs evolve.

"He encouraged me to double my pricing, and I closed two deals at double price the day after. Today my calendar has 50% more time to work on my business instead of in it."

Rob E. · Founder, AI martech startupClient

i.

Strategic Sales & Revenue Operations

The pipeline architecture, sales process, CRM, and operating cadence that turn ambition into predictable revenue. We diagnose where deals stall, rebuild the motion from first touch to closed won, and install the forecasting and reporting your team runs long after we leave. Drawn from a leadership career that delivered $670M per year in growth and built a 500-plus person revenue organization from the ground up.

  • Revenue diagnostic & pipeline architecture
  • Demand generation & full-funnel lead-to-close design
  • Sales process, stage governance & forecasting discipline
  • Enterprise CRM implementation (Salesforce, HubSpot, GoHighLevel, bespoke)
  • Outbound & SDR motion build-out
  • Pricing strategy, packaging & discount governance
  • Compensation, quota & territory design
  • Manager enablement, playbooks & field rollout
ii.

Marketing, Lead Gen & Brand

Positioning, messaging, and acquisition systems that produce qualified opportunities at sustainable cost. Every channel is measured against pipeline contribution and unit economics rather than impressions or vanity metrics, so budget scales only where it earns its return.

  • Positioning & messaging architecture
  • Multi-channel lead generation programs
  • Paid acquisition (Search, Social, Programmatic)
  • SEO, content & organic growth systems
  • Email, nurture & lifecycle automation
  • Conversion-optimized web & landing systems
  • Attribution, CAC & LTV modeling
  • Brand strategy & creative direction
iii.

Technology & AI Implementation

We streamline the workforce and automate everything that can be automated, using technology as a force multiplier so a lean team performs like one many times its size. We build custom applications where they create a real edge, but we lean on the latest best-in-class platforms wherever market leaders already do it better, keeping your infrastructure nimble instead of locked into code you have to maintain. Think of it as modular digital construction: production-grade systems assembled from the strongest available parts, integrated, automated, and documented for your team.

  • Workforce streamlining & process automation as a force multiplier
  • AI voice agents for inbound qualification & outbound prospecting
  • AI assistants, agents & workflow automation
  • Custom application development where it creates an edge (web & mobile)
  • Best-in-class platform selection & integration (we lean on market leaders)
  • Modular, nimble architecture that adopts new tech fast
  • Internal tools, revenue-operations platforms & data pipelines
  • Deployment, documentation & clean team handoff
iv.

Legal, IP & Corporate Affairs

Memorable Green does not practice law or provide legal services in house. When a matter calls for it, we bring in qualified, independent counsel we have worked with across Portuguese, EU, and US jurisdictions, and we manage the workstream alongside them so corporate, commercial, and IP work moves in step with the business. You engage and pay the firm directly; we keep it coordinated.

  • Introductions to vetted corporate & commercial counsel
  • Cross-border structuring coordinated with local firms
  • Contract & employment review handled by partner counsel
  • IP strategy & filings led by qualified IP attorneys
  • Patent & trademark prosecution through specialist firms
  • Regulatory & compliance guidance via licensed advisors
  • Workstream coordination so legal keeps pace with the business
Additional Capabilities

Drawn from the
network.

Beyond the core practices, the Memorable Green network includes specialist advisors who join engagements as needed. We carry every club in the bag; the skill is knowing which one to use, and when. Consider us the caddies of growth and profit.

This is not theory. We have stood these same functions up for ourselves, for our own startups, and for clients. In a short time in Portugal we relocated, formed the company, filed our intellectual property, sourced real estate, brought on founding partners and capital, and earned a place in a PRR-backed innovation accelerator. We even built and privately own a procurement application that makes finding and sourcing local services fast and streamlined. We advise from direct, recent experience, not from a playbook. Today we serve clients across Portugal, the Netherlands, and the United States.

i.

Tax & Accounting Advisory

Cross-border tax structure, planning, and compliance across PT/EU/US jurisdictions.

ii.

Talent & Executive Search

Senior hiring for revenue, technology, and operating leadership roles.

iii.

Public Relations & Communications

Strategic communications, executive visibility, and crisis advisory.

iv.

Investor & Capital Advisory

Investor introductions, deck strategy, and capital-raise positioning.

v.

Operations & Supply Chain

Operational architecture for product, fulfillment, and service businesses.

vi.

Data & Analytics

Reporting infrastructure, BI dashboards, and decision-grade analytics.

vii.

Organizational Design & Compensation

Staff restructuring and compensation analysis and design that align incentives with both top-line and bottom-line goals.

viii.

Event Planning & Execution

End-to-end event design, production, and on-site execution for launches, summits, and client gatherings.

ix.

Real Estate & Logistics, Portugal

Property sourcing, transactions, and operational logistics for companies and individuals establishing inside Portugal.

x.

Expat & Relocation Advisory, Portugal

Visas (D7, D8, D2), NIF, banking, schools, and healthcare setup for founders, executives, and teams relocating, with referrals to immigration attorneys who have proven track records.

xi.

Cross-Border Market Entry

US and EU go-to-market, entity setup, and first-revenue playbooks for companies expanding across the Atlantic.

xii.

Fractional & Interim Leadership

Fractional CRO and COO seats to install the system and run it through a transition.

xiii.

Grant & Incentive Navigation

PRR, IAPMEI, Startup Portugal, and EU funding programs, from eligibility through application.

xiv.

Procurement & Vendor Sourcing

RFQ design, vendor evaluation, and total-cost-of-ownership analysis, accelerated by our own privately owned procurement application that finds and compares local providers fast.

xv.

Negotiation & Deal Advisory

Contract, partnership, and supplier negotiation strategy and hands-on support.

xvi.

Training & Enablement

Sales and leadership enablement workshops that make the system stick after handoff.

xvii.

Sales Operations

CRM, sales process, forecasting, and the comp, quota, and territory design that make revenue predictable and measurable.

xviii.

Sales Strategy

Go-to-market, segmentation, pipeline and demand design, and the commercial plan that turns ambition into a repeatable revenue motion.

xix.

Sales Architecture

Sales org design, role and coverage models, deal-stage logic, and the tech stack that scales the team without breaking it.

xx.

Sales Training

Sales methodology, playbooks, rep ramp, and field rollout, focused on the selling motion itself.

xxi.

Speaking Engagements & Keynotes

Keynotes, workshops, and panels on sales, growth, AI adoption, and founder operations, drawn from the operating experience behind the practice.

Who we work with

Operators building
real businesses.

Memorable Green Advisory serves a specific client profile, leaders who want senior thinking and operating help, not slide-decks or strategy theatre.

i.

Founder-led companies

$5M-$30M in revenue. The founder is still the bottleneck on revenue. Time to install the system that lets growth happen without you.

ii.

VP Sales / CRO seats

$25M-$250M revenue. You inherited a pipeline that doesn't add up. We diagnose the leak and rebuild the architecture without breaking the team you depend on.

iii.

PE / Strategic growth

$50M+ revenue. Post-acquisition or pre-exit. You need a credible operating partner who installs systems quickly and hands them off clean.

Engagement Model

No theatre.
No permanent
dependency.

Every engagement is structured around installing durable infrastructure and exiting cleanly. The goal is a team that can run the system after we leave, not one that needs us to run it.

Engagements range from 90-day diagnostic sprints to 12-month embedded fractional leadership, with the network's specialists drawn in as the scope requires.

i.
Diagnose

Two to four weeks. A senior partner conducts the diagnostic. You receive a written assessment and a roadmap, even if we never work together again.

ii.
Architect

Capability leads from across the network, sales, technology, legal, marketing, collaborate on an integrated solution designed alongside your leadership team.

iii.
Install

We build it with your team. Documented, trainable, owned by your people from day one, and tested against the operating cadence that will own it after we're gone.

iv.
Hand off

Clean exit on a defined timeline. Optional quarterly check-ins. No surprise renewals, no recurring dependency.

Operating Principles

Four rules we run on.

i. Principle

Diagnose before prescribing.

Most consultants sell a methodology. We sell the diagnostic first.

ii. Principle

Install, don't deliver.

A deck is not a deliverable. A working system is.

iii. Principle

Hand off cleanly.

If your team needs us forever, we did it wrong.

iv. Principle

Be worth referring.

Every engagement is built to earn the next one, from this client, or someone they introduce.

Start with the diagnostic.

A 30-minute call is the fastest way to see if there's a fit. If there isn't, you'll still leave with a sharper read on where your operating system is leaking.

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